Building an ecosystem starts with a connection.

A product can solve a task. An ecosystem needs to connect the people around that task.

Start with a real relationship For hospitality and tourism, the relationship between a restaurant, a guide and a traveller is a useful starting point. Each person has different needs, but their experiences overlap.

Make the hand-off easier Useful software reduces uncertainty at those intersections: a visit, an order, a recommendation or the next conversation.

Build the smallest useful connection The lesson is to start with a connection that makes everyday work clearer. Expand only when the next part makes that experience stronger.